01.20.05
Pricing Green Tea
Here’s an informative email I recently received. The customer has done his homework, and this message speaks for itself.
“Dear Sirs:
In your “new to green tea” section you make it sound as if your tea’s cost more than the readily available retail teas. I do not find this to be true in practice. My $14.00(delivered) bag of daily sencha is less expensive for me to brew as the cheapest green tea I can purchase, and is far less expensive than the “better” brands. As for taste the cheapest local tea is unpalatable and doesn’t look or taste like green tea whereas your daily sencha is very enjoyable. I hope this doesn’t inspire you to raise your prices, but you might want to consider representing yourself as having a tea that is vastly superior and at a most competitive price point.
One box of bagged green tea cost no less than $3.00 and has 20 bags that produce very low quality tea and can not be used for a second cup. In one month I consume 6 of these boxes drinking 4 cups a day for a cost of $18.00 plus tax. A bag of daily sencha allows me to drink 6 cups a day at a cost of $14.00 delivered. And this completely neglects the fact that daily sencha is vastly superior.”
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